A giant balloon appears in New York, inflated by our narrator, stretching from 14th Street to Central Park, although the narrator “cannot tell us the exact location” of its beginning point. A “spontaneous autobiographical disclosure”. I love the reactions to the balloon, the mixed reviews it gets in the press, the way that the people of New York begin to locate themselves in relation to it, how the lack of advertising seems perplexing.
I remember when I was reading this for the first time there were rumours that Coca-Cola were planning to project their logo on the moon for Y2K, a project ultimately scrapped because the lasers would need to be strong enough to “cut planes in half” for it to work. Somehow, that seemed perfectly logical to me, as though of course a brand would project itself on the moon. The balloon, however, has no visible purpose, and is all the more confounding to the story’s characters because of it.
First published in The New Yorker, April 1966, collected in Sixty Stories, G. P. Putnam’s Sons, 1981. Can be read online here